Sunday, December 24, 2006

Yes, You Are the Person of the Year! : FRANK RICH - Fleeing Reality

The New York Times

Yes, You Are the Person of the Year!

Published: December 24, 2006

This was the year Americans escaped as often as they could into their private pleasure pods.

TIME’S choice for 2006 Person of the Year — “You” — was a bountiful gift of mirth to America, second only to the championship Donald Trump-Rosie O’Donnell bout as a comic kickoff to the holiday season. The magazine’s cover stunt, a computer screen of Mylar reflecting the reader’s own image, was so hokey that Jon Stewart and Stephen Colbert merely had to display it on camera to score laughs. The magazine’s disingenuous rationale for bestowing its yearly honor on its readers was like a big wet kiss from a distant relative who creeps you out.

According to Time, “You” deserve to be Person of the Year because you — “yes, you,” as the cover puts it — “control the Information Age” and spend a lot of time watching YouTube and blogging instead of, well, reading dead-tree media like Time. The pronouncements ginned up to inflate this theme include the observation that “Thomas Paine was in effect the first blogger” (which presumably makes the Old Testament in effect the first Facebook). The desperation of Time to appear relevant and hip — “fantastically cutting-edge and New Media,” as Nora Ephron put it in a hilarious essay for The Huffington Post — was embarrassing in its nakedness.

And sad.


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